Gulf-region SaaS and platform teams juggle long sales cycles, complex procurement and bilingual stakeholders. This playbook shows how I fuse SEO, paid media and outbound so target accounts meet the brand at every research touchpoint.
We segment prospects by buying committee role—CIO, Ops, Procurement, Finance—and document the questions each persona asks at every funnel stage. Only then do we map keywords, ensuring content briefs speak to decision criteria, not just volume.
Enterprise buyers expect security and reliability cues. We deploy SOC/ISO landing pages, status dashboards and case study hubs that are crawlable, fast and structured with JSON-LD so search surfaces proof when prospects vet the brand.
SQLs and pipeline attribution roll up into Looker Studio. Marketing, sales and RevOps share one view, so no one disputes SEO’s contribution when budgets are reviewed.
We turn webinar Q&A, customer councils and founder interviews into SEO-driven resource hubs. Rich snippets showcase POV, while gated follow-up guides capture buyer intel for the ABM team.
Every high-intent page includes recommended talk tracks, objection handlers and CRM automation so reps can pick up the story exactly where the visitor left off. No more whiplash between marketing claims and sales decks.
I embed with GCC SaaS teams to stand up intent programs, content engines and reporting in under 8 weeks.
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