Crisis Communication SEO Framework
When news breaks, your official statement must outrank speculation. This framework ensures comms, legal and engineering respond in minutes with search-optimized assets.
Pre-Built Templates
We maintain a library of landing page layouts—statement, FAQ, timeline—that legal has already approved. Editors swap copy, hit publish and the page inherits schema, meta tags and canonical settings instantly.
Search + Social Coordination
As soon as the statement goes live, paid search and social teams receive headline snippets and UTM’d URLs. Search Console APIs submit the URL within seconds so Google crawlers pick it up before rumors spread.
Reputation Monitoring
Datadog dashboards track brand queries, news coverage and sentiment. If a misinformation spike occurs, the comms team gets a Slack alert with recommended follow-up content (video, leadership quote, FAQ addition).
Training & Simulation
Twice a year we run tabletop exercises with PR, legal, IT and executive spokespeople. Simulated incidents test publishing speed, SEO readiness and cross-channel messaging so the first real crisis feels familiar.
Post-Mortem + Archive
After each event, we capture timelines, SERP outcomes and stakeholder feedback. The archive becomes a searchable playbook for future teams, complete with learnings on how queries evolved hour by hour.
Prepare Before You Need It
I help corporate affairs teams build SEO-ready crisis kits covering templates, workflows and monitoring.
Build a Crisis Kit