Structured Data Systems for GCC Ecommerce
Retailers juggling thousands of SKUs, bilingual descriptions and seasonal drops can’t afford schema outages. This system keeps every product feed rich-snippet ready while merch teams move at full speed.
Retailers juggling thousands of SKUs, bilingual descriptions and seasonal drops can’t afford schema outages. This system keeps every product feed rich-snippet ready while merch teams move at full speed.
Instead of embedding JSON-LD inside templates, we generate schema via a serverless function that ingests product data from the PIM. Merch teams can change layouts without risking invalid markup.
Every night a crawler validates rich results across Arabic and English locales, logging errors to BigQuery and alerting engineers via Slack. High-value categories get hourly checks during mega-sales.
Before campaigns go live, we run a “schema smoke test” that mirrors Google’s Rich Results API. Failures block deployment, preventing paid budgets from pointing to pages missing structured data.
Shopify, Magento or custom builds all sync to Noon, Amazon and mobile apps using the same structured data backbone. When merchandising updates a spec, every downstream feed stays aligned automatically.
Content, engineering and merchandising receive schema playbooks with visual diffing tools, so anyone can spot and fix issues without waiting for a specialist.
I build schema pipelines for omnichannel retailers across Qatar, UAE and KSA.
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