Conglomerates in Doha, Dubai and Riyadh operate dozens of microsites, each with its own CMS, language requirements and legal constraints. This blueprint shows how I align those moving parts without bloating the roadmap.
Each subsidiary keeps its own brand website, but we unify crawl directives through a single XML feed registry and shared structured data components. Product and HR pages inherit JSON-LD templates, so schema stay consistent even when visual design changes.
Enterprise SEO fails when brand, PR and legal aren’t aligned. I run a 45-minute sprint review every other week: SERP wins, blockers, upcoming launches. Each audience sees their KPI—talent, leads, investor messaging—so they stay engaged.
Instead of chasing agencies for reports, I wire Search Console, GA4 and Looker Studio into a single model. If a market’s impressions drop 10% week-over-week, Slack pings the owning team instantly. We spend meetings fixing issues, not debating exports.
Brand teams get detailed checklists for rebrands, new product launches and microsite sunsets. Each playbook includes redirect maps, schema updates, localization tasks and QA steps—no more guessing when the next acquisition goes live.
Internal teams receive quarterly workshops covering log-file analysis, content briefs and stakeholder communication. The goal: build an SEO culture that survives leadership turnover and agency swaps.
I partner with holding companies across the GCC as an embedded strategist—building governance, automations and dashboards.
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