Video Search Optimization for Corporate Media
Executive interviews, ESG films and employer-brand reels deserve more than a social post. Here’s how I help comms teams turn video libraries into owned search traffic.
One Asset, Many Surfaces
Each video ships with metadata kits: titles, descriptions, hashtags, thumbnail specs, schema, blog synopsis and newsletter teaser. Comms teams paste, publish and promote without reinventing the wheel per channel.
Transcriptions + Localization
We generate transcripts via Whisper, edit in Descript, then export Arabic captions for YouTube + onsite players. Search engines crawl every spoken keyword, and accessibility compliance comes bundled.
Hosting Stack
YouTube handles discovery while Mux or Cloudflare Stream powers the website to avoid competitor ads. JSON-LD VideoObject markup connects both, so Google surfaces whichever version loads fastest.
Analytics That Matter
We track search impressions, CTR, watch time and downstream conversions in one Looker view. If a leadership video spikes in engagement, comms instantly repackages it into PR soundbites and sales enablement clips.
Content Lifecycle
Quarterly audits identify which videos deserve refreshes, new thumbnails or localization. Evergreen interviews get chapter markers and key moments so viewers (and Google) can jump straight to answers.
Need a Video SEO SOP?
I create repeatable workflows for corporate media teams covering metadata, captions, schema and analytics.
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