The hardest part of a corporate WordPress build isn’t launch day—it’s the twelve months that follow. Content teams want new landing pages weekly, compliance wants security patched yesterday, and marketing refuses to wait for the next sprint. A retainer solves that friction when it’s treated like a product, not a bucket of hours.
Each retainer I run ships with automated Lighthouse checks, WP Engine or Kinsta hosting, and a staging environment that mirrors production. Content editors send requests through Linear, where we pre-tag tickets as CRO, compliance or design. Anything critical escalates to Slack with PagerDuty style routing.
Deploy hooks trigger GitHub Actions that run PHPStan, Playwright smoke tests and vulnerability scans via WP-CLI. We snapshot the database before and after each release, so rollbacks take minutes instead of days. Repetitive hero variants are templated in ACF or Blocks, which keeps everything editable for marketers without extra dev time.
Every retainer includes a monthly scorecard that ties velocity to pipeline impact: faster landing page delivery, improved Core Web Vitals and reduced manual QA time. That lets CMOs defend the budget internally and keeps engineering focused on metrics that matter.
Marketing squads get dedicated designer/dev duos for their vertical. Pods run two-week sprints with shared kanban boards, so sales enablement pages don’t block recruitment stories. We pair each pod with automated A/B testing templates so wins roll into the design system instantly.
Everything lives in a Retainer OS—pattern library, plugin registry, rollback playbooks and KPI dashboards. When in-house teams are ready to graduate, the runbooks double as onboarding docs for their new hires.
I support GCC marketing teams that require enterprise-grade processes without a full in-house squad.
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